Open Letter to BioWare Part 2: I am a female who wants to give you money for your games. Please stop treating me like shit.
October 5, 2011 72 Comments
[This is an open letter to BioWare. Like the previous open letter I posted about this topic, this has been sent to the folks at BioWare. Unfortunately, my first letter’s only response was an autoresponder promising that it would be forwarded to a human. I have yet to receive a response, and considering that it’s been nearly a month I’ll assume that one isn’t coming.]
Hi, BioWare. This is wundergeek again. I haven’t heard from you since my last letter, but I was really hoping that you might have taken some of what I said to heart about the depth of loathing and betrayal that I feel about this awful Liara statue that Kotobukiya is producing.
You’ve made some pretty positive steps in recent titles. The variety of same-sex relationships in Dragon Age and DA2 was awesome, and I’m thrilled to bits that there will be a gay romance option for both men and women in Mass Effect 3. And while there were some problematic elements to the contest to choose the FemShep on the ME3 Collector’s Edition box, I’m willing to believe that your heart was in the right place and that you really were trying to reach out to the legions of fans, female and male, who love FemShep and want to see her get the love that she deserves.
With all of this positive progress, I really wanted to believe that the backlash that you received would convince you that this awful perversion of a great character by Kotobukiya was a mistake and a cheapening of a great brand. On the facebook page, you said you wanted to know what the fans thought, and we told you. There were thousands of comments posted in less than 24 hours. I would have commented myself had I seen the page before the comments were closed not long after the page was put up.
And I definitely wasn’t alone in my dislike of Kotobukiya’s vision of Liara. Thousands of us voiced our dismay, that you would take one of Mass Effect’s strongest characters – male or female – and turn her into an over-sexualized figure in a cheap grab for a few more bucks. Liara is an adult, a brilliant scientist, a powerful biotic, information broker, and total badass. This reduction of a strong, funny, awesome female character to a collection of sexy bits… this isn’t just a betrayal of your fans. It’s a betrayal of your own writers. I really feel for them, because if Liara was a character I had written, I’d be pretty pissed too.
The backlash was huge, negative, and spread across several fansites – including The Escapist, Daily Joypad, and even Kotaku. There was also a lot of backlash on your own forums – backlash that spread across multiple threads. Hundreds, if not thousands of people spoke out against Kotobukiya’s version of Liara, and most of their comments can be summarized thusly:
DO NOT WANT. This is not my Liara.
So after all of this, I had hoped that your desire to solicit feedback from fans was genuine and that you would take this anger to heart, that you would tell Kotobukiya to modify the design of the statue to at least partially mollify your many, many angry fans. Even after all the times you’ve let me down lately, BioWare, I still hold out hope that you’ll listen to your better nature. You have it in you to be so very good, it really pains me to see this kind of stuff.
But I guess I shouldn’t be surprised that, nope, you weren’t really interested in soliciting fan feedback after all. You never intended to take fan feedback to heart in the first place; this was all a clumsy attempt to generate buzz for licensing tie-in to rake in cash from male gamers who would happily pay $55 bucks to stare at some random Asari with balloons tacked to her chest who happened to have stolen Liara’s Shadow Broker outfit. Because here’s the pre-order for the figure.
Were you trying to slip this under the radar? I hope not. I hope it’s nothing more than a simple case of the many fan sites I read being tired of the story and not picking up on the pre-order. I want to believe that, but after all of the awfulness you’ve put your fans through recently, I’m not sure that I can bring myself to believe in your good intentions anymore, BioWare.
I beg, implore you, even. Please reconsider. Scrap this awful, awful doppleganger of a beloved character. Consign the Kotobukiya statue to the trash heap and get it re-designed right, in a way that honors the spirit of the character. I’m not against a sexy Liara figure, when it comes to it. But I want a figure that honors the strength and intelligence of her character without simply putting her bits on display for horny male gamers.
Don’t just do it for me. Do it for all of your fans that you claimed to want to listen to who have told you that this is something WE DO NOT WANT. Mass Effect is a beloved franchise with thousands, if not millions of fans. We are not the people who think that video games are creating rapists, or making children stupid, or causing the moral decline of our society. We are people who love games, who specifically love your games and want to give you money for your games and merchandise based on your games. Rather than alienating your fans by asking for feedback and then ignoring it when it goes against an established marketing plan, how about you try actually listening to us? Because again, we’re the folks who are prepared to give you money! You have a vested interest in listening to us, right?
And if you decide that even after all of the hurt and anger your fans have expressed over this issue you still want to push forward and bring this godawful Kotobukiya Liara to market, then do us a favor. Next time, be up-front in your pandering. Have the balls to admit that you’re selling boobular figures to horny male nerds because you think they’ll buy anything with breasts and it’s an easy way to make some quick cash without having to do any of the work yourself. As much as I hate the pandering, this dishonest pandering is even more distasteful.
Ever your devoted fan,